The Live Event Production Hub, Feature
Subscriptions And Season Tickets.
The season package. The renewal letter in June. The subscriber who has held the same two seats since 2006. The package draw against each performance. The flex pass and the exchange. The lapsed subscriber and the win-back. The donor who is also a subscriber. Season ticketing is run from a renewal spreadsheet that never meets the box office. The IMC Machine puts subscriptions on the same canonical record as the season they buy.
Buddy
Buddy Builds The Subscriber Record From The Renewal File.
The renewal file stays where it is. Buddy reads it and builds the subscriber records the box office and the development office can both work from.
Forward The Renewal Spreadsheet
The renewal file becomes structured subscriber records with seats and history.
Drop The Season Package Definitions
The package tiers and pricing land as defined, draw-able season products.
Voice-Note The Win-Back List
Say who lapsed and why. Buddy writes the win-back follow-up plan.
The Continuity Problem
A Renewal Spreadsheet Is Not A Subscriber Relationship.
The renewal list is a spreadsheet. The package draws are reconciled by hand against single-ticket sales. The subscriber’s twenty-year history is invisible to the box office on the night they attend. The lapsed subscriber is noticed a season too late. The IMC Machine keeps the packages, the renewals, the draws, and the subscriber history on the same canonical record as the season, so the box office, the house, and the development office see one subscriber.
The Surface
The Packages, The Renewals, The Draws, The Subscribers.
Subscriptions run as their own surface across the season, sized to a four-show package or a twelve-show presenting series.
Products
Season Packages And Tiers
The full season, the choose-your-own, and the flex package, defined and priced.
The Cycle
Renewals And Win-Backs
The renewal cycle, the early-bird window, and the lapsed-subscriber follow-up.
Per Show
Per-Performance Package Draws
Each package’s draw against each performance, reconciled with single-ticket inventory.
The Person
Subscriber Records And History
The seats, the years, the attendance, visible to the box office on the night.
Flexibility
Flex Passes And Exchanges
The flex pass, the exchange into another date, and the package upgrade.
Overlap
Subscriber-Donor Overlap
The subscriber who is also a donor, recognized as one relationship.
Wired To The Platform
Wired To The Box Office And The Season Calendar.
Subscriptions are not a parallel spreadsheet. Package draws flow into the box office’s seat inventory per performance. Renewals connect to the season calendar. Subscriber records reach the front-of-house and development surfaces. It all lives on the canonical record of the season, so a subscriber is one person across every night they attend.
See It Live
See A Season Renew.
Thirty minutes through the packages, the renewals, the draws, and the subscriber record, on one canonical record.
