IMC Machine How It Works share card showing the Creative Studio and Live Events workflow atlas.

Build a campaign from a flyer or an idea

Start with your source, then keep the facts, copy, photographs and finished files together on one saved press sheet. Work across theater, music, venues, services and property campaigns without choosing one permanent industry identity.

  1. Add your source

    Upload an image, PDF or text file up to 6 MiB, or describe your idea. Analysis requires a connected creative service or an authorized creative operator. If that connection, sign-in or plan capacity is unavailable, the request stays saved and unfinished when you leave the page.

  2. Review the facts and copy

    Check names, dates, venue and the action you want readers to take. Unknown admission, policies and contacts stay unresolved. Review one specific occurrence; a recurring-series title does not confirm every date.

  3. Use relevant client photography

    Reuse a matching saved profile’s approved photo library. Review permission and subject identity. Add a photographic correction if needed, retain the original, and identify a community photograph when the scheduled performer is not pictured.

  4. Review the complete press sheet

    Inspect the actual copy, each graphic, selected film and downloads. Check readable dates, protected faces, captions and sound where selected. A saved request or source image is not a finished export. Resume a saved composition after a service hold.

  5. Approve the exact destinations

    Approval binds the current copy, assets and selected destination accounts. Editing the package requires renewed approval. Distribution remains held until the required connection, review and channel checks pass; only an actual receipt establishes delivery.

Review-link visibility: saving a press sheet creates a publicly readable review URL before distribution approval. Uploaded source documents and retained source-file snapshots stay in private storage; a website photograph may already be public at its original source. Check the public copy before saving.

Open your IMC workspace

Built on Julie Good’s original campaign-management system. Availability follows your account’s actual access and connected services. Existing app subscriptions and separately billed APIs have distinct limits.

IMC workspace guide · October 24, 2026

Navigation and profile workflow update

Start with a task. Keep your work connected.

After signing in, your workspace brings the tools included with your account together as cards. Search for a task, continue a saved campaign, or move between your authorized studios. Use All workspaces to return.

A theater producer, musician and real-estate professional can use the same account across the studios they are authorized to access. Each saved profile, property and campaign retains its own ownership and project context.

Open your IMC workspace · Sign in · Current product catalog

Legal issues & motions

Source-linked issues, motion preparation and attorney review.

Venue, menu, photographs and performance

  1. Open People & places → Venues & businesses. Choose the workspace and save the venue’s confirmed facts.
  2. Under Online Shops and Menus, maintain the menu URL and menu/food-promotion notes. Upload a profile image, or review website media and usage rights in the brand library.
  3. Open the saved profile’s campaign strategy. Menu notes enter the brief for review; confirm current prices, availability and rights before production.
  4. Use Live events & performances to plan a band performance or theater event. Keep venue and participant records linked to the relevant project.

Saved press sheets have publicly readable review links, including before approval. Approval controls distribution, not review-link visibility. Menu notes do not publish a menu or update an ordering system. Generated copy and media still need fact, rights and quality review. Availability depends on subscription access, connected services and worker readiness. Publication and purchase actions have separate checks.

The original campaign-management and business communications system was designed and authored by Julie Good. This guide describes its current IMC navigation.

How It Works

One event. One source record. Many useful outcomes.

The IMC Machine begins with the real work and preserves the record that work creates. It connects preparation, operation, capture, human review, publication, delivery, and proof across media, live events, business, education, property, law, and family history.

Book it. Build it. Sell it. Run it. Capture it. Share it.

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IMC Machine · Video Series

See the Work Move.

An operating system can sound abstract until you watch the work move. Begin with the thirty-second introduction, continue through the complete platform, then preview the Classroom Edition now taking shape.

Strategic Communication and Innovation Designed by Julie Good, MATC · Good Creative Media · San Antonio, Texas

Start Here

Live Event Management Software: What Is IMC Machine?

Begin here. In under a minute, see why one verified record should carry the facts, approvals, media, and useful work that surround a live event.

Watch on YouTube

Complete Platform Overview

How IMC Machine Works: Event Marketing, Production, and Operations

Follow the complete route from approved facts through campaign work, live production, organizational operations, specialized domains, human review, and a durable archive.

Watch on YouTube

Classroom Edition · In Development

Project-Based Learning Software: IMC Machine Classroom Edition Preview

A careful preview of a project-based learning vertical designed to connect research, sources, teamwork, production, review, reflection, and presentation. In development; not yet open.

Watch on YouTube

The Platform

The event happens once. The record keeps working.

Professional capability should not depend on enterprise scale. AI enlarges human capacity. It does not replace human authorship, responsibility, or approval.

IMC Machine live event and source record lifecycle from booking through approved sharing and reuse
Platform Live Event Record Lifecycle. The shared lifecycle connects verified sources, booking, creation, operation, capture, human review, approved sharing, proof, and the reusable record. Open the full size workflow. Open this workflow in Figma.
Map of the complete IMC Machine product family across media, live events, business, professional records, and rights
Complete Product Family Map. Twenty products share one event and record intelligence core while retaining the language, controls, and useful outputs of each field. Open the full size workflow. Open this workflow in Figma.
IMC Machine cycle connecting preproduction, production, postproduction, review, proof, and the next event record
Preproduction Production Postproduction. Preparation, the live event, postproduction, approval, proof, and learning return to the source record instead of disappearing into separate systems. Open the full size workflow. Open this workflow in Figma.
Human governance workflow showing verified sources, AI assistance, professional review, approval, and controlled output
AI Drafts People Decide. AI researches, organizes, compares, transcribes, and drafts. A named professional reviews the source and controls every consequential action. Open the full size workflow. Open this workflow in Figma.
IMC Machine expansion engine showing how one shared core becomes professional editions for many industries
Professional Edition Expansion Engine. Founder domain knowledge and the shared record engine become reusable professional editions with field language, safeguards, approval rules, and measurable outcomes. Open the full size workflow. Open this workflow in Figma.

Create and Publish

One shared discipline, expressed in the language of the work.

Creative Campaign Studio workflow from a short event brief through research, campaign creation, human approval, publishing, and proof
Creative Campaign Studio. A short verified brief becomes researched press, social, email, design, audio, video, web, approval, publication, and campaign proof. Open the full size workflow. Open this workflow in Figma.
Capture and AI Director workflow for cameras, microphones, cues, captions, operator approval, and the program record
Capture and AI Director. Supported cameras, microphones, cues, captions, framing assistance, operator control, and the program record remain visible in one direction surface. Open the full size workflow. Open this workflow in Figma.
Podcast and Broadcast Studio workflow from program preparation and audio capture through review, clips, transcript, release, and archive
Podcast and Broadcast Studio. The studio prepares the program, protects separate sources, supports audio levels and the operator, and creates approved episodes, transcripts, clips, notes, and campaigns. Open the full size workflow. Open this workflow in Figma.
Rights, Licensing, and Distribution workflow for agreements, permissions, credits, masters, derivatives, approval, delivery, and release proof
Rights, Licensing, and Distribution. Agreements, permissions, credits, masters, derivatives, destination requirements, human approval, delivery, and release proof remain connected to the work they govern. Open the full size workflow. Open this workflow in Figma.

Produce and Operate

One shared discipline, expressed in the language of the work.

Live Event Production Hub workflow for venue, departments, run of show, safety, capture, settlement, and archive
Live Event Production Hub. The production hub coordinates venue facts, departments, crew, stage, safety, run of show, live operation, capture, settlement, and archive. Open the full size workflow. Open this workflow in Figma.
Theater and Performance Operations workflow for script, cast, crew, stage plot, rehearsal, cues, teleprompter, performance, and archive
Theater and Performance Operations. Theater work moves from script and company facts through stage plots, rehearsal, line practice, teleprompter support, cues, performance, capture, and archive. Open the full size workflow. Open this workflow in Figma.
Booking, Touring, and Festival workflow for opportunity research, personalized outreach, holds, advancing, performance, settlement, and relationship history
Booking, Touring, and Festival. Research suitable presenters, prepare individualized outreach, track replies and holds, advance confirmed dates, operate the engagement, settle, and preserve the relationship. Open the full size workflow. Open this workflow in Figma.
Festival and Multi Stage Operations workflow for campus, schedule, performers, stages, crew, ticketing, production, settlement, and archive
Festival and Multi Stage Operations. One festival desk connects the campus, performers, schedules, stages, crew, hospitality, ticketing, production, settlement, and enduring record. Open the full size workflow. Open this workflow in Figma.
Audience, Ticketing, and Settlement workflow for inventory, campaigns, sales, access, house counts, settlement, and audience records
Audience, Ticketing, and Settlement. Inventory, campaigns, holds, comps, access, will call, house counts, sales evidence, settlement, and the audience record remain connected. Open the full size workflow. Open this workflow in Figma.

Run the Organization

One shared discipline, expressed in the language of the work.

Workforce and Organization Operations workflow for roles, job posts, hiring, onboarding, scheduling, time records, payroll handoffs, training, and portals
Workforce and Organization Operations. The organization can prepare roles, publish positions, manage authorized hiring, onboard people, issue calls, preserve time records, and maintain training and portal access. Open the full size workflow. Open this workflow in Figma.
Merch, Print, and Commerce workflow for approved artwork, rights, vendors, products, inventory, event sales, fulfillment, settlement, and proof
Merch, Print, and Commerce. Approved artwork, rights, specifications, vendors, products, inventory, event sales, fulfillment, settlement, and proof move together. Open the full size workflow. Open this workflow in Figma.
Education and Institutional Knowledge workflow from approved event or practice through learning design, accessibility, faculty review, publication, and institutional memory
Education and Institutional Knowledge. Approved events, lectures, demonstrations, interviews, and professional practice become accessible lessons, activities, assessments, faculty approved courses, training, and institutional memory. Open the full size workflow. Open this workflow in Figma.
Business, Website, and WordPress Operations workflow for identity, architecture, content, services, forms, portals, commerce, policy, approval, publishing, analytics, and maintenance
Business, Website, and WordPress Operations. Identity, architecture, content, services, products, forms, portals, commerce, policies, human approval, publishing, analytics, and maintenance form one operating system. Open the full size workflow. Open this workflow in Figma.

Professional Editions

One shared discipline, expressed in the language of the work.

Real Estate Studio workflow from verified property facts through photography, video, Matterport, campaign, open house, human review, leads, and archive
Real Estate Studio. The property is the record and the showing is the event, connecting verified facts, media, Matterport, campaign work, the open house, questions, corrections, leads, and archive. Open the full size workflow. Open this workflow in Figma.
Evidence Orchestrator workflow separating source evidence, AI observations, verified human findings, attorney control, review packets, and the audit record
Evidence Orchestrator. Video, audio, photographs, reports, transcripts, time marks, AI observations, verified human findings, attorney control, packet preparation, and the audit record stay distinct and linked. Open the full size workflow. Open this workflow in Figma.
Legal Casework and Evidence Suite workflow for authorized intake, source evidence, AI organization, human verification, attorney work product, court ready documents, and matter record
Legal Casework and Evidence Suite. Authorized intake and source evidence move through AI organization, verified human findings, attorney controlled reasoning, reviewed work product, court ready documents, service, filing, and the matter record. Open the full size workflow. Open this workflow in Figma.
Issue Spotter workflow separating source linked facts, AI questions, attorney research, attorney judgment, reviewed drafts, filings, referrals, and the reasoning record
Issue Spotter. Attorney accepted findings lead to source linked questions, possible pathways, research, uncertainty, attorney judgment, reviewed drafts, filing or referral decisions, and the preserved reasoning chain. Open the full size workflow. Open this workflow in Figma.
Family Record workflow for intake, authorized research, sources, identity confirmation, chronology, permissions, human review, dossier, and archive
Family Record. Interviews, records, photographs, letters, repositories, identity confirmation, chronology, uncertainty, permissions, human approval, the designed dossier, and the source archive remain together. Open the full size workflow. Open this workflow in Figma.
Contracts, Rights, Licensing, and Clearance workflow for people, work, intended uses, agreements, releases, conflicts, human approval, and permission records
Contracts, Rights, Licensing, and Clearance. The workflow records intended uses, agreements, riders, licenses, releases, credits, limits, open questions, authorized decisions, and the resulting permission record. Open the full size workflow. Open this workflow in Figma.
Digital Distribution and Release Operations workflow for approved masters, media preparation, metadata, channel specifications, human approval, delivery, and release proof
Digital Distribution and Release Operations. Approved masters become correctly prepared media, captions, metadata, copy, destination packages, delivery records, and release proof across digital channels. Open the full size workflow. Open this workflow in Figma.

Read. Compare. Decide.

The website should do the explaining.

Review the current application, the complete workflows, the useful outputs, the maturity boundaries, and the governing human decisions. Request a secure account only when direct access is useful.

Book it. Build it. Sell it. Run it. Capture it. Share it.

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