Course 05: Residential Property

Build a Property Campaign Worth Reviewing

Learn how one approved property record becomes a sale, rental, showing, or permitted short-stay campaign without losing the facts, public identity, Fair Housing boundaries, or person responsible for approval.

Five modulesAbout 50 minutesBeginner to intermediateHuman review throughout
Open the Property Portfolio
A short-stay host welcomes two guests and their dog at a bright beach house
The finished campaign begins with a real property, a real purpose, and people who can understand what happens next.
What You Will Carry Into the Work

Five Decisions Before Anything Becomes Public

The course is complete when you can identify who is responsible, verify one property, prepare one campaign, welcome the widest lawful audience, and keep legal review where it belongs.

Choose the exact owner, agent, broker, manager, leasing, or host profile.
Build and verify a reusable residential property portfolio.
Prepare a campaign from one approved property record.
Write audience strategy without protected-class profiling.
Prepare verified lease business terms for an authorized form without drafting legal clauses.
The Course

From Property Record to Reviewed Campaign

Each module produces one useful part of the operating record. Bring a real authorized property if you have one.

Module 018 minutes

Name the Responsible Operator

Identify the role the user actually performs and record who controls property authority, advertising identity, brokerage review, or booking-channel decisions.

Practice: Choose the exact user title and name the approval owner.

Module 0210 minutes

Build the Property Portfolio

Add a property manually or import an owner-authorized file. Learn why a data standard does not grant access to an MLS, brokerage feed, or property record.

Practice: Import one sample property, verify it, then prepare the remaining records.

Module 0312 minutes

Prepare the Property Press Sheet

Choose one saved address and one real purpose: sale, long-term rental, permitted short stay, or noncommercial hospitality. Prepare the selected property-page, portal, social, email, film, and local-discovery drafts.

Practice: Prepare one current availability campaign for review.

Module 0410 minutes

Write the Welcome for the Widest Lawful Audience

Build the story from price, location, verified features, showing dates, and the experience of the property. Housing advertising on Meta uses the required Special Ad Category for housing. Booking platforms keep their own account, payment, and policy boundaries.

Practice: Review the campaign language and remove every assumption about who belongs in the property.

Module 0510 minutes

Prepare Lease Business Terms for Review

Reuse the property record, enter verified business terms, identify the authorized form and version, record the reviewer, and export a preparation packet for authorized human review. The workflow does not select legal clauses, provide legal advice, or execute documents.

Practice: Prepare one review-ready business-terms packet using an authorized form.

The Boundaries Are Part of the Craft

Know What the System Prepares and What People Decide

  • MLS and RESO data require authorization from the local MLS, brokerage, or other lawful source.
  • Housing campaigns use the advertising controls required by the selected platform and never use protected-class profiling.
  • Airbnb-originated booking and payment remain on Airbnb unless the account holder has an approved alternative arrangement.
  • Couchsurfing remains a personal, noncommercial hospitality lane.
  • Lease preparation begins with a form the user is authorized to use. When legal advice is needed, pause and consult qualified Texas counsel.
  • A named person approves publication and verifies every public destination.
Inside the Studio

Practice on the Screens You Will Actually Use

The course teaches decisions, and the application is where those decisions live. These views show the record keeping and review surfaces behind each module.

The Property Portfolio view in the IMC Machine where every confirmed property keeps its own record
The Property PortfolioEach confirmed property keeps its own record with sources, photographs, availability, and history, which is the foundation the first module builds on.
Portfolio Reports and Performance in the IMC Machine with the module families for availability, residents, review, property care, projects, and hospitality
Portfolio Reports and PerformanceThe review module ends here, where every reported figure traces to a posted record and missing information says it is waiting instead of pretending to be a zero.
Use the Lesson on a Real Address

Learn the Method. Then Choose the Professional Work.

The course explains the record, review, and campaign decisions. The residential order page lets you choose production and see the complete price and booking deposit before checkout.

Serving San Antonio and New Braunfels, Bexar and Comal Counties.

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