For Working Musicians / The IMC Machine
You Play The Set.The Machine RunsThe Marketing Department
You are the act. You write it, rehearse it, book it, load it in, play it, and then go home and try to remember to post about it. You work inside a Texas music economy where music business and education alone account for nearly 86,000 permanent jobs and $12.5 billion a year, and roughly 196,000 jobs and $31.7 billion once the ripple effects are counted.3 Nationally, musicians and singers were a workforce of 106,092 people in 2024.4 The room is full of you. What is thin is your time, because the same person who plays the show is the one announcing it, running it, and recapping it. The IMC Machine puts the gig and the release on one canonical record so the promotion runs itself and you get to stay the musician.
IMC Machine Short · Music and Touring
Musicians Already Have a Job: Making Music.
See how one confirmed show can inform the tour record, press, social, listings, production, capture, and follow-up—while the artist controls what ships.
Strategic Communication and Innovation Designed by Julie Good, MATC · Good Creative Media · San Antonio, Texas
Watch on YouTube01 A Day In The Working Life
The Set Is Two Hours.The Rest Of It Is The Job.
The gig is Friday. The single drops the same week. So your Tuesday is not rehearsal, it is logistics. You write the announcement, then rewrite it for the room that wants square images and the room that wants vertical video and the room that wants a plain link. You chase the venue for the door time and the set length. You remind the people on the bill to share it. You build the event, sort the press photo, line up the pre-save, and then realize the flyer still says last month’s date. Friday you actually play, which is the part you trained for, and Saturday you are too tired to post the clip that would have sold the next ticket. None of that is the music and all of it decides whether anyone hears the music. When it lives across six apps, a notes file, and three group texts, the work that fills the room is the work that falls through.
02 Time, Money, Quality
The Three Things Every Independent Act Trades.
Every choice you make about a gig or a release is the same trade between the same three levers. Here is where a working musician actually loses ground on each, and where one canonical record gives it back.
Time
The Re-Post Tax.
One date change means rewriting the event, the flyer caption, the email, and every platform by hand, in every format each one wants. The IMC Machine holds one event record and writes the channel versions from it. Change the show time once and the announcement, the reminder, and the recap all move with it, so the hour you spent reposting goes back to rehearsal.
Money
The Cost Of Your Own Hour.
Musicians and singers earned an average of $39,480 a year in 2024, roughly $30,000 under the national average wage.4 When the margin is that thin, an unannounced show is a half-empty room and a free hour spent fighting a flyer is the hour you could have booked. The record turns one announcement into every channel, so the promotion stops costing the time it used to take.
Quality
The Brand Is The Record.
An act that looks scattered online reads as an act you are not sure will show up. When the date, the art, the press photo, and the link all come off one canonical record, every post matches and every link works. The look you put into the music finally matches the look of how the music gets sold.
03 Across The Whole Release
Announce, Drop, And Recap,On One Record.
The IMC Machine follows the work the way you do, from the first hold on the calendar to the clip that sells the next ticket. This is not a niche economy. Texas arts and cultural production added $65.6 billion to the state and employed 360,964 workers,1 and in Bexar County the creative industry directly employs 20,845 people and turns over $5.18 billion.2 Working musicians are who fills those rooms.
Pre-Production
Announcing The Gig Or The Release.
The Creative Campaign Studio opens the event, the announcement, the art, and the channel posts on one record. Time is saved because you write it once and it goes everywhere in the format each place wants. Money is protected because the show gets announced early enough to fill. Quality starts high because every post reads from the same date, art, and link.
Production
The Show Or The Drop.
On show night the run side lives in Live Events Ops, where set times, the bill, and the load-in sit on the same event record the marketing came off. On a release, the link, the pre-save, and the day-of posts fire from that one record. The night runs on a plan that matches what the world was told.
Post-Production
The Recap And The Next.
The clip, the thank-you, and the next-date teaser close the loop while the room is still warm. The recap is built from what already happened on the record, so the show that just ended is already selling the next one. Your history is one place instead of scattered across last year’s feeds.
04 Why The IMC Machine
One Record For Every Gig And Every Release.
The Creative Campaign Studio is built around the act you already are. One event record, one set of art, one link, written out to every channel in the format it wants, so announcing a show takes the time it should and not the afternoon it does. It pairs with Live Events Ops on the show side, so the gig you announced is the same gig you run. You keep the music. The machine keeps the marketing honest.
References
Sources
- National Endowment for the Arts and U.S. Bureau of Economic Analysis, Arts and Cultural Production Satellite Account, Texas State Profile (2023 data). Texas arts and cultural production added $65.6 billion, or 2.5 percent, to the state economy and employed 360,964 workers. arts.gov/impact/state-profiles/texas
- City of San Antonio Department of Arts and Culture and Dr. Steve Nivin, San Antonio Creative Industry Economic Impact (2023 data). San Antonio’s creative industry generated $5.18 billion in output and directly employed 20,845 people. sanantonioreport.org
- Texas Music Office and TXP, Inc., The Economic Impact of the Music Industry in Texas (2025). Music business and education directly account for nearly 86,000 permanent jobs and $12.5 billion in annual economic activity statewide, and roughly 196,000 jobs and $31.7 billion once ripple effects are counted. gov.texas.gov/music
- Data USA, Musicians and Singers occupational profile (2024 data), drawing on U.S. Census Bureau and Bureau of Labor Statistics source data. The occupation was a workforce of 106,092 people nationally, earning an average yearly wage of $39,480. datausa.io/profile/soc/musicians-and-singers
Pricing By The Room
One spine, maximum occupancy, the number the fire marshal posts. Every price reads off the same tiers, so everyone can see what everyone pays. There are no flat plans and no unlimited plan. Every event is paid for.
| Tier | Room size | Per event | Recurring base, per month | Setup from |
|---|---|---|---|---|
| Studio | up to 30 | $100 | $700 | $400 |
| Lounge | 30 to 200 | $125 | $1,200 | $600 |
| Playhouse | 200 to 600 | $150 | $2,000 | $1,000 |
| Broadcast | online, livestream and virtual events | $150 | $2,000 | $1,000 |
| Hall | 600 to 1,200 | $175 | $3,500 | $1,500 |
| Theater | 1,200 to 2,500 | $200 | $5,000 | $2,500 |
| Arena | 2,500 and up | scoped | scoped | scoped |
Per event. One promoted event, priced by the room, prepaid by invoice before the show.
Recurring base. The automated schedule plan, plus about $150 a month for each active space. Two bespoke campaigns are included every month.
Setup. A one time onboarding and brand build, by tier from $400, and from $1,500 for a schedule driven account.
Act or performer. A performer in someone else’s event pays the venue per event rate, less the twenty percent artist, and nonprofit discount, plus an Act setup from $250.
Tour and Festival. A residency, a tour leg, or a festival, scoped on a walkthrough.
Community Rate. Twenty percent off any tier for artists, and registered 501c3 nonprofits, and it stacks.
Prices shown do not include applicable tax.
Every file runs through OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini, with a named human approving every release.
Order From The Studio
Services You Can Order Today
Each card is a real service with a defined scope and a starting price, sized for a working act. Every order runs through the same production system and your approval releases each piece.
Starting prices are shown before applicable tax. Each service page carries the full scope. The pricing page holds subscriptions and room rates.
